Skillset

Over the past 15+ years I’ve worked across IC product roles from user research to product designer, to front-end engineer, and also had the privilege of managing designers. I specialise in designing experiences and interfaces for start-ups, non-profits and enterprise customers, and leading design & engineering teams in building products on time and budget to deliver results based on business goals.

I’ve worked and managed in lean and agile and shape-based environments and implemented user-centered design methodologies combined with data to inform product decisions.

Process

Every project is different, but I structure my process around user-centered design and the double diamond. Over the years I’ve found this to be a solid way to design products.

Discover
Define
Develop
Deliver
Iterate

Design inclusively, decide on the right problem to solve and generate many solutions to the problem. From there, hypothesising which solutions have the greatest chance of success, and iterating on them using data and user-feedback.

The aim is to build quickly, test and validate assumptions before committing.

What I can help with

Discover

  • User research
  • Discovery workshops
  • Journey mapping
  • Stakeholder mapping
  • Analytics

Define

  • Risk matrices
  • Data analysis
  • Reporting

Develop

  • Design workshops
  • User tasks and flows
  • Wireframing
  • OKR’s & KPI’s

Deliver

  • Rapid prototyping
  • Visual design
  • Accessibility
  • Usability testing

Who I’ve worked with

Together with those in my case studies, I’ve also had the pleasure of working with these clients amongst others.

Spotify logo
IGN logo
Domino logo
Autism Education Trust
Sue Decker, former president of Yahoo!